How does WordPress help you with your business? WordPress is a popular platform where we can build numerous websites that will not only help us grow our potential but can also diversify our local or starting business. But is it helping you grow your website? Let’s know how WordPress is helping you redefine your business.
Is WordPress helping with your Business?
To build a website you need to create your theme, tools, in-built plug-ins, maps, browser friendly, retina ready, etc but under WordPress, you can have everything covered. Such as:
1. Themes:
With millions of themes dedicated to each professional or business level profile, creating a well-designed website in WordPress can be a modern and simpler method for those who do not know any coding at all. The number of dedicated demos which help you to create a website along with provided instructions makes WordPress a suitable platform to explore your interest.
2. Retina Ready:
To make your website look more sharp and vivid it is necessary to have a high-quality experience. To achieve this feature every single website now prefers this quality which under WordPress themes you can easily avail. This not only helps look your website look better but is a feature that is a must for Apple users.
3. Responsive Web Design (RWD):
It is quite obvious that most of the web traffic is generated from smartphones (40%) which makes this criterion important for the survival of a website. Be it laptop, iPad, smartphone, or any other device your website should be adaptable to the changes that occur to the website accordingly.
4. Plugins:
There are over 54,000 plugins in WordPress and it keeps on updating and adding every day. These Plugins are not only your daily tools but an add-on to impress the clients with the maximum number of available features.
5. SEO optimized:
When you have the above-listed features all built-in in WordPress, there is no chance that your client/customer will leave your site to look for something else. Using WordPress will help you gain website ranking and this is the biggest advantage you have as a business owner or a professional.
Now getting a clear picture of how WordPress is suitable for a business in general, you may ask how it helps grow a small business.
Using WordPress for Small Business:
Any start-up company usually struggles with a lot of issues related to finding a good platform and then under-budget themes to work on. But with WordPress:
1. It is an open-source platform:
A very powerful tool where every single day an update is made, a theme is generated, a plug-in is created, and much more. It makes it much flexible as a CMS (content management system) apart from the rest. For a small business to thrive you need to know the base of where and what exactly is happening in the development of your website and this is what WordPress offers.
Not only you can grow here professionally but you can as well add something new to this platform.
2. Free themes and plug-ins:
You can find the best of themes either for free or even at a reasonable rate. The themes are dedicated to professional and business platforms that will help you choose from the best. Be it photography, a school or college website, clinic, art, shopping, etc there are themes according to your need with the basic plug-ins such as Contact Form, Google Maps, Email, and so on to add to your website for free.
3. User Friendly:
You do not need to know a lot of programming skills to work on your website. The basic or even for some themes you just need simple drag and drop to build a page in your website. This will not only ease your work but will help you to focus on the important part of the website.
Why your website on WordPress doesn’t achieve success?
For the beginner it may seem that having a site with all the features and tools can be beneficial but at some point, your website achieves zero traffic due to the following reasons:
1. Choosing the wrong platform:
As discussed earlier that there are over millions of themes each dedicated to your professional need. You must choose a website that supports your demands and customer needs according to the information and necessary plug-ins provided.
2. Adding a lot of plug-ins:
Installing a lot of plugins will make your website load slow due to which you can lose traffic on your website. This is the biggest mistake that most small business companies make.
3. Lack of Security:
The privacy of your customer is a must along with the payment methods and log-in details they have attached with their website. Make sure to secure your website with a well-established password and third-party privacy which will not only enable a direct SMS or email while an attacker will intervene but will help you to make sure no such problem arises further.
4. Not updated website:
As on WordPress every day, a plug-in or theme is updated it should be a routine to update it daily to make sure your website won’t lag with any bugs or hacks.
Conclusion:
To help you grow your website you must need to make sure that you select a theme with the above-mentioned features which is the basis of every website if followed as instructed. The Web Agency not only helps you achieve your target website but also helps you with selecting a theme that matches your profession or start-up career. We use WordPress to create your website along with various other plug-ins such as WooCommerce.
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